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Police investigated at least two stabb

Post autor: elaine95 » śr paź 17, 2018 12:45 am

Comcast’s NBC is airing both the Super Bowl and the Olympics in February Customized New Orleans Saints Jerseys , a double-whammy sports extravaganza that the company expects to yield $1.4 billion in ad sales, helping it justify the hefty price it’s paying for both events.

NBC is banking heavily on these sports events since traditional TV ratings have slumped in recent years. Live sports are marquee TV events that draw most of the largest TV audiences, but even those ratings have declined. More Americans are dumping their cable packages – Comcast lost 33,000 video customers in the fourth quarter and 151,000 for all of 2017 – and advertisers are following consumers to their phones.

Spending on U.S. TV ads is expected to grow an anemic 0.4 percent this year, according to eMarketer.

In the October-December quarter, NBCUniversal’s broadcast TV ad revenue fell 6.5 percent, after a boost in 2016 from election ads. As it adapts to a slowing TV market, NBC is continuing some digital efforts from Rio and expanding others to meet viewers wherever they are – whether in front of a TV or not.

THE SUPER BOWL

The Super Bowl reaches more than 100 million people in the U.S., outstripping every other TV event. It’s the most expensive ad time on TV.

This year’s Super Bowl is Feb. 4 and follows a two-year slump in regular-season NFL ratings, according to ESPN . But NBC has said it is not worried about a lack of interest. The game is an event that ”transcends sport and even the game itself,” Dan Lovinger, an NBC Sports ad-sales executive, said in January, about three weeks before the game.

NBC said then that it had nearly sold out Super Bowl ad spots and that on average, companies are paying more than $5 million for 30-second ads during the game. Kantar Media expects rates slightly higher than last year’s $5.05 million.

Fox aired the Super Bowl in 2017, and said it had $500 million in ad revenues for the day. NBC has predicted about $500 million for the game and associated events this year.

NBC also makes money from ads during events before and after the game and a special episode that day of its hit drama, ”This is Us.”

For the first time, it’s selling ads for the game that will only appear on its app or website.

ADS FROM PYEONGCHANG

NBC is paying $963 million for the broadcast rights to the Winter Olympics in Pyeongchang, South Korea, which follow a Summer Olympics in Rio two years ago that disappointed in some ways.

NBC ruled the airwaves during the Rio Games, besting other networks, and raked in $250 million in profit. But ratings for the prime-time broadcast declined compared to the London Olympics in 2012, so NBC had to give advertisers some extra ad slots to make up for it.

This time around, NBC will sell ads for this Olympics based on total viewership, counting cable and digital viewers as well as those who tune into NBC proper. That gives them more leverage with advertisers, said Brian Wieser Youth Rasheem Green Jersey , an ad analyst for Pivotal Research Group.

NBC expects to sell more than $900 million worth of ads for the Olympics, which it says would be the highest ever for a Winter Games. (Summer Games are more popular.) The company is offering more hours of programming this year, both on TV and online, than it did for the Sochi Games in 2014.

KEEPING FANS HAPPY

Past Olympics have been criticized by fans for tape-delayed events. This year, NBC will air its nightly prime-time broadcast simultaneously across the country. That means the West Coast evening broadcast will start early, at 5 p.m.

The company says it will be able to show many Olympics events live for the U.S. audience, including skiing, snowboarding and figure skating. (U.S. prime time starts at 10 a.m. Korean time.) But some popular events will be live at odd hours in the U.S. Speed skating will take place in the evening in Korea, for example – but morning in the U.S.

NBC will stream the opening ceremony at 6 a.m. Eastern on Feb. 9, but only for cable customers. A delayed version will air on prime time. And it’s not yet clear whether exciting medal-round events will be shown at the best time for NBC’s ratings, said Kantar Media chief research officer Jon Swallen. NBC just says that all figure skating, alpine skiing and freestyle snowboard finals will be aired live in either prime time or what it calls ”prime-time plus,” which stretches from 11:30 p.m. until 2 a.m. Eastern.

GOING DIGITAL

As it did during the Rio Olympics, NBC has again partnered with BuzzFeed to make videos on Snapchat, a messaging app popular with millennials. These will include behind-the-scenes videos posted by Snapchat users, clips of athletes and Olympics venues shot by BuzzFeed, and snippets of NBC’s own Olympics coverage. NBC’s revenue from its Snapchat deal is in the tens of millions, said an NBC Sports spokesman.

The broadcaster is also teaming up with the online news site Vox to make a daily Olympics podcast for the 18 days of competition. NBC parent Comcast is showcasing both NBC’s Olympics broadcasts and streaming video for its home cable customers in a way that will be easily searchable on TV sets.

In its fourth-quarter earnings report on Wednesday, Comcast said its net income soared to $15 billion, or $3.17 per share, from $2.3 billion, or 48 cents per share, because of a one-time impact from tax changes recently signed into law. Revenue climbed 4 percent to $21.92 billion.

Philadelphia’s first Super Bowl parade provided catharsis Thursday for hundreds of thousands of Eagles fans, deliriously joyful after decades without a title and relishing the national spotlight on a team that few outside the city thought could win it all.

Fans clad in Eagles green jammed the streets from dawn near the stadium to an afternoon rally at the city’s famed ”Rocky” steps, lining up 20 deep in spots to catch a glimpse of the champs. The Eagles rode in open-top double decker buses to the art museum that Sylvester Stallone made famous for a rally nearly 60 years in the making.

Center Jason Kelce gave voice to every frustrated Philly fan with a remarkable, impassioned and profane speech that had him defending the general manager, the coach and a litany of players who supposedly weren’t smart enough Youth Will Dissly Jersey , big enough or talented enough to win a championship.

”We were a bunch of underdogs,” shouted Kelce, channeling Rocky himself. ”Bottom line is we wanted it more!”

And so did football-crazed Philly – desperately.

Until Sunday’s 41-33 victory over the favored New England Patriots, the Eagles remained the only team in their division without a Super Bowl title – an ongoing humiliation that gave Philly an inferiority complex and made Eagles fans an easy target for fans of other teams, especially the rival Dallas Cowboys and New York Giants.

”This Super Bowl championship is for you,” Eagles owner Jeffrey Lurie told the vast crowd. ”You are the most passionate and deserving sports fans on the planet. We couldn’t have done it without you.”

Added Super Bowl MVP quarterback Nick Foles: ”We finally did it. We’re Super Bowl champs!”

The parade began at the Eagles’ stadium complex and slowly made its way up Broad Street past the cheering throngs. Carrying the Lombardi Trophy, coach Doug Pederson walked part of the route – allowing fans to touch the gleaming hardware – while Lurie held a sign saying ”THANK YOU FANS” as he stood next to the team’s three quarterbacks: Foles, injured starter Carson Wentz and third-stringer Nate Sudfeld.

Dan Tarvin, 29, was pumped after getting to high-five Pederson and GM Howie Roseman, who was instrumental in putting together a squad expected to compete for championships for years to come.

”They are more than heroes. They’re legends. They’re immortal in this city, forever,” Tarvin said.

Corey Carter, 32, of West Philadelphia, clutched a woodcut of an Eagle that he dubbed the ”Lombirdy Trophy.”

”This is the greatest day!” Carter said. ”Besides God, my kids and my wife, it’s Eagles. That’s all there is. My family and then Eagles, and this is the greatest day of my life, ever.”

Schools, museums, courts, government offices and even the Philadelphia Zoo were shut down so the city could fete an underdog Eagles team that few outside Philadelphia thought had a prayer of beating the mighty Patriots led by superstar quarterback Tom Brady and coach Bill Belichick.

Organizers prepared for as many as 2 million people, though city officials didn’t release a crowd estimate.

Terry Gallen, a fan from Glen Mills, in the Philadelphia suburbs, said he ”broke down like a baby and cried” when the Eagles won the Super Bowl.

”It means everything Youth Michael Dickson Jersey ,” Gallen said. ”We’re loving it.”

At the rally, Lurie, Pederson and a slew of players all took the microphone and dedicated Sunday’s victory to the fans.

But it was the crowd-pleasing Kelce who best channeled the gruff but ultimately good-hearted ”attytood” for which Philadelphians are famous.

Wearing an outlandishly sequined Mummers getup – a nod to Philadelphia’s raucous New Year’s Day parade – Kelce declared that ”no one wanted us. No analyst liked to see us win the Super Bowl. And nobody likes our fans.”

He then led the crowd in a jolly – and filthy – chant set to the tune of ”My Darling Clementine”: ”No one likes us, no one likes us, no one likes us, we don’t care!” The big-bearded lineman uttered at least two profanities that made it onto live TV, recalling Chase Utley’s similarly profane speech at the Phillies’ World Series parade 10 years ago.

Police investigated at least two stabbings on parade day, including one man stabbed inside a mall just off the route. No details about his condition were released. A second man was taken to a hospital with a stab wound, and police said they were trying to piece together what happened. City officials said they wouldn’t have arrest numbers until Friday.

The parade was overwhelmingly peaceful, though, giving fans an emotional release after decades of disappointment.

For lots of fans, the parade was a reminder of the Phillies’ victory lap after a 28-year World Series title drought.

For others, it took on spiritual shades of the pope’s visit in 2015.

”It is like a religion,” said Kevin Fry, 37, of Prospect Park in suburban Philadelphia, a press operator at the Inquirer and Daily News who helped print 700,000 copies of the Super Bowl edition that proclaimed ”At Last!”

And for Natasha Curley, 31, a janitor from Trenton, New Jersey, the Super Bowl title means that rival fans can stop their yapping – at least till next season.

”This stops all the hate,” Curley said. ”They got nothing to say now.”



Associated Press reporter Kristen De Groot in Philadelphia and Michael Rubinkam

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